OVERVIEW OF MARKETING:

                                                                In a daily life we are using many things to survive, some people can get all thing, some people don’t get it because of money and lack of information.  Many people have money but they don’t know where to get it, when the big question mark comes the main thing comes to our mind is “MARKETING”. In our life we saw a different marketing like banner, ads, etc.

                                                                Now a days the upcoming thing is internet usage, google says every year the internet users are rapidly increasing, so many people using internet means it is a marketing place so many people want to do marketing in internet, this marketing is called “DIGITAL MARKETING” 

HOW DIGITAL MARKETING REACH TO MANY PEOPLE?

                                                       Let take an example if one company want to market their new product if they keep banner in bus stand how many people will see the banner in a day may be 50,000 1,00,000 people let us take 1,50,000 people saw the banner how people need that new product or want to buy a product may be 5 to 10 percent but now a days many of the people searching their daily needs in google, so the company market to that people they will definitely buy the product because they need the product so that only they used to search about the product. They can get product with low price, many variety, etc. The customers will satisfied their needs by digital marketing.

                                                                 The digital marketing takes the needed customer to correct product dealer, it helps customers as well as to company. In any marketing there is a range if they need to extant the range it will take more cost but in digital marketing it is different with low cost we can do marketing all over the world.

                                                                 Many people buying many this in internet like phone, daily glossaries, vegetables, etc their we can do marketing easily if a person buying the phone he\she definitely need back case, screen cover, etc. so they need not search separately they can buy with phone easily with best quality and lowest prize. Because of this things digital marketing reach to many people easily.

                                                                To improve the digital marketing the google take many step forward create rules and regulation for digital marketers

Ø  Search Engine Optimization (SEO)

Ø  Social Media Optimization (SMO)

                                                  This two are free of cost any body do digital marketing with number of viewers and work of the website they come first in the search ranking.

Ø  Search Engine Marketing (SEM)

Ø  Social Media Marketing (SMM)

                                                                This two are pay of cost by this the website comes first in the search ranking by reduce the time and money.